Creator Marketing Associate

Location: Remote (Based anywhere in the United States) 

OVERVIEW

The climate emergency is here and it is the greatest societal threat that we face. The world as we know it is running out of time and the window for small, incremental action has closed. Instead, we need an emergency-level response to accelerate decarbonization around the world.

ACE works at the nexus of youth, media and civic engagement to accelerate our pathway toward a decarbonized world. We reach tens of millions of people with our programs each year and are driving a new climate narrative to engage audiences that our movement has yet to reach. We utilize leading-edge media strategies to combat dangerous disinformation, drive action-taking, and increase diverse participation in the democratic process.

Our staff and board members are dynamic, diverse and talented, and our team is currently growing to meet this critical moment of opportunity.

JOB SUMMARY

The Creator Marketing Associate will help to devise and execute large-scale influencer marketing campaigns via our in-house ACE Creator Collective. This position will be crucial in helping to move our large marketing investment away from social media corporations like Meta and Google, and into the hands of our key stakeholders—young people. 

This role will help channel the youth voice, empowering them to inspire other young people and society at large—especially communities of color—to act on the climate emergency. 

This is a full-time position based remotely anywhere in the US. The Creator Marketing Associate will work from home, meet weekly by video chat with teams, and have weekly national full staff meetings with colleagues online.

MAJOR FUNCTIONS 

• Run large-scale influencer campaigns from start to finish, including outreach, content review, payment, and reporting.
• Write strong and humorous creative briefs that take complicated topics or actions and distills them in order for creators to successfully produce microvideos that are simultaneously accurate, educational, and entertaining for young people to watch.
• Use in-list, organic search, and paid outreach methods to identify and recruit youth influencers/content creators, while applying an equity lens.
• Manage our SMS opt-in pathways, keywords, tracking links, and dashboards to measure the success of influencer content.
• Simultaneously manage a large number of relationships with influencers and managers.
• Negotiate paid usage rights for influencer content.
• Pitch innovative campaign ideas internally and externally to partners.

KEY RESPONSIBILITIES

• Building processes and systems: Manage and improve our highly scalable online system that guides influencers from sign up, through content creation, and finally to payment.
• Digital engagement and outreach: Communicate with influencers/managers both inside and outside of our internal ACE Creator Collective program.
• Campaign strategy: Distill campaign talking points into successful creator campaigns that earn high organic reach and are persuasive.
• Stay updated: Keep on top of pop culture references and trends within the short-form video ecosystems like TikTok, Reels, or YouTube Shorts.
• Creator support: Vet, edit, and provide quality feedback on scripts and video content from influencers.

QUALIFICATIONS

The ideal candidate for this role will be excited to take on a challenge, self-motivated with oodles of initiative and persistence, and have the following experiences and skills sets. Great candidates will have some of the experience and skills listed below.

Minimum Qualifications

• You have run some or all of the elements of an influencer marketing campaign.
• You are a talented copywriter, capable of designing clever and humorous campaign creative briefs.
• You have a rigorous eye for detail and a solid gut instinct for content review on what is appropriate content. This would include looking for profanity or other age-appropriate issues, fact-checking statistics, and making sure that all content is non-partisan (since ACE is a registered 501c3 non-profit).
• You thrive in a fast paced agile organization, where we are trying out new ideas, building out new processes, and growing rapidly in data complexity.
• You have experience working with youth or on issues that young people care about, and you are deeply connected with trends and issues relevant to a youth audience.

POSITION DETAILS

• Annual salary range:  $60,000-$65,000, commensurate with experience
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
• ACE is an equal-opportunity employer that highly values staff diversity
• Location: Remote

Deeply integrated throughout this work is an underlying commitment to Justice, Equity, Diversity, and Inclusion.

This description reflects ACE’s assignment of essential functions, it does not restrict the tasks that may be assigned. ACE retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. ACE has a zero tolerance standard for abuse and inappropriate behavior by staff members